How to Create High-Converting Lead Generation Quizzes for Your Brand

Nowadays, social media and Internet interactive quizzes are considered as one of the most efficient tools for marketing your brand. If done correctly a quiz can be a great way to entertain your audience, teach them something new, and also help you achieve things like getting more leads, spreading awareness about your brand, and gaining more customer understanding. In this blog you will get to know five core steps to the formulation of quizzes for your brand.

Why Quizzes Work for Branding? 

Here before we highlight how to create an high-converting lead generation quizzes for your brand, one should know why quizzes are such a significant brand asset.

Engagement Factor: Those items appeal to the audience because they like discovering new things about themselves, and quizzes are entertaining. Whether it is through a reader poll like ‘What type of traveler are you’? For such quizzes or knowledge tests, users feel more comfortable using this format as a result of receiving immediate feedback.

Data Collection: As usual, quizzes are a great way for brands to get insights about the target audience in the least invasive manner. When you look at the responses, you will be able to discover some of the possible customer preferences, routines, and even some of the pains they feel that you can use in your next marketing campaigns.

Lead Generation: In particular, when linked with opt-in forms, quizzes can be one of the most effective ways to get people’s email addresses and therefore, leads. As the quiz-taker is willing to sit down and take a quiz, they will be more willing to complete a survey and provide their information to receive individualized results or content. 

1. Understand Your Audience: 

The first and most crucial task in the preparation of the quiz is to identify who the target users are. What drives them? What needs are they trying to meet? Your target audience receives quiz questions that they feel interested in, and they will take an interactive approach to complete the quiz.

2. Choose the Right Quiz Format: 

Different types of quizzes will help to determine how effective the specific quiz will be. Some popular quiz formats include:

Personality Quizzes: These are to enable the users to gain some kind of self-fulfilling prophecy or discovery such as “What kind of a leader are you?” or “Which Travel Destination Are You? and

Knowledge Quizzes: These question the user’s knowledge of a certain issue. They are used in educational materials, in knowledge check-ups in specific fields of industry, or in simple entertainment quiz formats.

Assessment Quizzes: These are intended to test users over particular parameters. For instance the following questions, "How Ready Are You to Start a Business?” would pose several questions to determine whether the quiz-taker is ready to become an entrepreneur.

When choosing your quiz type, consider the brand association with it. Personality quizzes are much more effective at gaining engagement and can be excellent for lifestyle and consumer brands. 

3. Craft Compelling Questions: 

But let’s get down to business: after you’ve defined your audience and the format of the quiz, it is high time to create the quizzes. What is important here is to make the questions appetizing and related to the quiz and your brand.

Here are a few tips for writing effective quiz questions:

Keep It Short and Fun: Remember what you ask should be clearly asked and should sound interesting to the person answering. Do not phrase them as extensively as possible or as complex as possible.

Use Conversational Language: Use informal language or write in.setProgressively informal manner. Your questions should not remind you of the times when you had to take an examination.

Align With Your Brand: All the questions that you will be asking your audience should be designed to remind them of your brand message or your brand values. In this case, the questions can be raised based on what the brand represents, for instance, an eco-friendly brand.

4. Analyze the Data: 

But do not fret; after your quiz is launched, the next phase starts almost immediately. Make sure there is an evaluation of the data gathered from the quiz response to review some trends. If you can read and understand the responses, you may be able to make changes to your quiz, your content plan, or even adjust your product line.

5. Optimize for Lead Generation: 

The first and probably the biggest advantage of using quizzes is the ability to capture the leads. When your quiz-taker is done with your quiz, give him or her an option of joining your list for further information or to suggest other products or services related to his or her quiz results. It’s also possible to include an email capture form before revealing the search results so that the users will be compelled to subscribe for the latter from the former.

Conclusion

Professionally developed quizzes for the brand can greatly complement the audience’s interest, improve its reception of the necessary information, and increase its brand familiarity Quizzes also work well to attract leads helping to improve relations with the potential consumers while collecting the required information for further advertising campaigns.

If you want to simplify the process and create nice-looking, interesting quizzes, using that tool is easy. I recommend Quizify.io, It provides a nice tool that allows you to create highly desirable quizzes that correlate with the identity of your brand. Quizify offers fun quizzing features like customizable templates, in-depth analytics, and integrated lead-generation tools, but it also helps brands turn games into lead-generating machines. Take your brand to the next level with our social engagement tool, Quizify.