How to Upsell & Cross-Sell Using Quizzes?

Up selling and Cross selling are considered as critical business models that help organizations to increase their revenue and improve their customer satisfaction. This model  includes convincing the customer to choose for a variant of a higher price tag (upselling) or related product(s) (cross-selling). More recently, quizzes have proven to be an extremely efficient method to apply such strategies with a goal on a personal approach. The use of quizzes is very useful in improving the upselling and cross-selling capabilities of businesses making it possible for organizations to engage with the customers in a more dynamic manner. In this article, we will preview on how you can use quizzes in order to upsell and cross-sell and how tools such as Quizify.io.

The Use of Quizzes for Upselling and Cross-Selling:

Quizzes are a winning tactic for attracting customers and increasing their engagement. With little effort, one can help visitors get to know about  their products or services and find out what they are most interested in. 

Whereas one can easily get bored with a regular list of questions and explanations sent to your email or displayed as a commercial. Quizzes are a much more captivating way to convey information. Due to the possibilities of interaction, quizzes are effective for training people’s attention and make them feel useful. Some general goals of quizzes may include, creating awareness about one’s  products, making users aware of products they may need among other goals. 

Here’s why quizzes are particularly effective for upselling and cross-selling: 

• Personalization: Self assessment tools are effective for advertising as they help to collect important information about clients. It can also be employed with targeted cross sell and up sell promotions according to the users needs and wants. 

•  Higher Engagement Rates: Compared to other occasional passive content inputs, quizzes are more effective and interesting. They attract customers, therefore spending more of their time on your web site and which in return increases their probability of purchasing other products. 

•  Building Trust and Authority: When a user feels that quizzes are useful and are prepared for him/her only, he/she shares more trust in your brand. This means that the trust that a consumer has for a particular brand can be wagered on the fact that proposing other products or services related to the original product will be highly beneficial, thus making upsells and cross-sells easier.  

• Data-Driven Insights: As is the case with any online tool for teaching, when a teacher chooses the right platform, such as Quizify. In the case of io, one can get catchy meanings from quiz responses. With this data, you can improve your upsell cross-sell and the overall approaches applied to them. 

Strategies To Effectively Upsell and Cross-Sell Using Quizzes:  

Strategies and related sales are methods that can greatly enhance the level of sales and the rate of customer loyalty if it is effectively implemented. One can integrate these strategies through the use of quizzes because they can make customers engage with content in a fun and custom way.

Here are the key steps to effectively use quizzes to upsell and cross-sell: 

1. Understand Your Audience and Their Needs:

Knowing your target audience and their needs is very essential especially before developing any particular quiz. The audience has to be segmented through the use of filters such as demographic variables, behavior and preference. It  will assist one in developing a quiz that will suit their interests and needs. The more the quiz connects with the audience the higher the chances of engaging your audience and higher chance of selling more to them. 

For instance, if one is  into fitness either as a service provider or a product manufacturer and sells supplements, quizzes like; “what is the right workout regimen for you?” or “choose the right supplement” can be a great device. This way the content of the quiz reflects the target audience and feels like something personal and important to the learner. 

2. Make Your Course of Interest and Fun Using Quizzes

The next step that needs to be developed is the main activity of the application – the quiz that has to be both fun and meaningful. It should also be a construction that leads them towards the intended result whether it is to make them understand what they need or what they prefer in one’s products. Choose perfect headlines and questions that will attract users’ attention, and they will remain interested. There is no reason why a quiz cannot be entertaining and easy to complete while offering the user some sort of reward, whether that is advice, a joke or interesting information. 

For example if one’s business is a company that deals with beauty products, they can create a quiz such as the “Find Your Perfect Skincare Routine” quiz where the users will be led to products they need depending on the type of skin they have and other issues that they may be experiencing. This creates the basis of an efficient approach to upselling and cross selling through provision of suitable recommendations. 

3. Effective Quiz Results Page with Personalized Recommendations:

It is on the results page where the Upsell and Cross-sell plans become obvious. Having assessed the answers provided by the user, it is now possible to offer them the relevant product or service at the right price. For example, if a user goes through a hair care test and selects that he or she has dry hair, when the result page is displayed, it is possible to recommend a more expensive moisturizing shampoo (an upsell) and a conditioner and hair mask (a cross-sell). 

Ensure that the recommendations made are very closely related to the issue and presented in an appeal that focuses on the consumers. Specific recommendations make consumers feel that they are cared for, making them most likely to make a purchase. Platforms like Quizify.io make it easy to manage the results page in a custom manner so that one can be able to add content and products of interest from the results. 

4. Adopt Visuals and Eye Catching Product Accounts:

Design plays a paramount role in making users pay attention and ensure that they act based on the design made. The most important page is that the results page of the quiz should be attractive with proper images, short and clear description of the products, and properly stated benefits.  

For instance, if you are showing the set of skincare products, it is good to show the pictures of the products, customer viewpoints, and a ‘ highlighted benefit’ as ‘minimizes fine lines in 7 days’.

5. Incorporate Clear and Strong Calls to Action (CTAs)

The desired outcome of a quiz results page is that the user has to be prompted into making a purchase and the CTAs have to be well-articulated. Such elements as “Add to Cart,” “Shop Now,” “Get Your Personalized Bundle,” or “Upgrade Your Plan,” will prompt the users to perform the action. Make the CTAs stand out on the page and also place the CTAs at the right part of the page to attract the reader’s attention.

If anyone wants customers to convert, they can always apply some great strategies such as limited stock or time bonuses or coupons. For example, “Buy your recommended bundle and get 10% off in the next 24 hours to claim your discount!” tend to elicit quick actions among the users. 

6. Segment Leads  and  follow up by appropriate email marketing messages: 

Why did we decide in favor of quizzes? Quizzes can yield important information on the leads and help you segment them right. It is after the quizzes that you can get the email addresses of the users and then communicate to them using email marketing. For example, after the quiz you could write targeted emails to customers that inform them about the strengths of the products or services that are appropriate for them. 

These emails could also contain other offers, upsell/cross-sell information, special offers or even informative pieces that would help the users get the best out of their purchases. A timely message is good for a booster as it reminds the users of the quiz recommendations and may compel them to visit the store and make a purchase. 

7. Analyze Performance and Advance Regularly

Quizzes should  be monitored and improved on a regular basis to ensure that they are making the kind of impact that will lead to more upsells and cross-sells. Leads should track parameters as completion rates of quizzing, rates of engagement, conversion rates from quizzing and revenue made from products recommended based on quizzing. It will also enable you to see where you are on track and where you are not as it gives insight on the things that have been effective and what has not been effective. 

8. Strategies In Retargeting For Increased Conversions:

This step is to understand that not every user who takes a quiz will necessarily become a converter as though taking the quiz is shaming them into being a convert. Abandoned user retargeting is a valid method of bringing back the users who were interested in the products but did not buy them. Finally, you can also use retargeting ads for the purpose of telling the users that they have completed their quiz and received their recommendations to come back and complete the purchase. Mobile can enhance the conversion rates by a wide margin and fortify the upsell as well as cross-sell business strategies. 

Quizify offers you great analytical possibilities to analyze the performance of quizzes, check conversion rates and study the behavior of users. Utilize this information to fine-tune your quiz and learn how to make more precise offers, enhance personalization and make better match upsell & cross-sell with customers.

Conclusion 

Surveys are a great tool for cross-sell and upsell as well, providing customers with attractive forms they are willing to take, and thus promoting new products and services. Due to the special features of quizzes as the form of the category and the ability to deliver the individual suggestions, the businesses can drastically increase the rates of sales with a high level of customer satisfaction. Platforms like Quizify is the tool that makes it easier than ever to create, customize and optimize quizzes for your brands. With these steps in mind, you can take advantage of quizzes and create a change to your upselling and cross-selling approach that will help you earn more out of your clients while improving your rapport with them.