How to Create a No-Code Brand Perception Survey?

Brand perception surveys are essential for any company that is working to gain insight into how consumers perceive the brand. Now with the increasingly popular no-code platforms, these surveys are easier than ever and anyone can gather valuable information easily. Check out how to create a no-code brand perception survey easily in a few steps below.

1. Define Your Objectives:

It’s important to have clear objectives before creating the survey. Ask yourself these questions:

• Which aspects of brand perception are of interest to choose? (For example: brand awareness, brand trust, or customer satisfaction)

• Which members of the public do I want to complete this survey?

• What data do I want to get that will provide me with clear, tangible next steps to take?

This makes it possible for the survey to be concretely framed and cordoned off to what it is required to achieve. For example, if your company is planning a new product launch, you could center your research on a test of how much customers know about your brand.

2. Selecting the Appropriate No-Code Tool:

As much as online survey tools are found to be essential for making surveys, no-code survey tools enable easy creation of surveys. Here are some popular platforms:

Typeform: Regarded as highly graphical, and easy to navigate making it appropriate for capturing the audience’s attention.

Google Forms: A free and easy tool mainly for simple surveys; integrates into Google Workspace.

Quizify.io: This surveys-oriented service is perfect for those who seek interactivity and customizable tools with the functions of gamification.

SurveyMonkey: Designed for complex analysis and business intelligence with teamwork capabilities.

These include a platform – user-friendliness, flexibility for customization, compatibility with other software, and cost.

3. Draft Your Questions:

It is therefore important to ask yourself questions that yield good feedback. Follow these tips:

Start with demographics: Gather basic details such as age, gender, and geographic location of your respondents.

Focus on clarity: The questions themselves should be as clear as possible with no over-complexity. It is also necessary to use simple language and as much as possible avoid the use of organization-specific language or industry-specific language when necessary.

Use a mix of question types: Intermix multiple choice questions, questions that rank on a Likert scale for example strongly agree, agree, neutral, disagree, strongly disagree, and essay questions.

Prioritize relevance: It is also wise to ensure that each of the questions fits the needs that you have, to avoid posing inquiries that are not useful to the case.

4. Incorporate Visual Elements:

Adding pictures can increase interest and make your survey look more interesting to complete. Include your brand logo and tagline colors and fonts to enhance brand recognition. A few no-code platforms enable you to add things like an image or a video to the presentation for more interaction.

5. Leverage Conditional Logic:

In this process of branching slopes or stairs, only questions that are relevant to the respondent can be seen by the respondent. For example:

In case a respondent assigns a low score to brand familiarity ask:

“What can assist you to improve your familiarity with our brand?”

This feature is helpful for having less cluttered surveys and more survey-specific ones with overall better usability. In addition, it reduces survey fatigue since only the valid questions to be answered are included thus would increase the response rates.

6. Test Your Survey:

Negative aspect: Before the launch, try the survey and look for the problem or the weak points that need to be corrected. Share it with a small group of colleagues or friends to ensure:

• Questions flow logically.

• They are not noticeable enough to speak of as technical glitches.

• The fact that the survey is going to take a reasonable amount of time is not a problem.

Further, it is needed to collect an opinion about the survey and its presentation. Make sure it can be filled in  mobile since a considerable share of the respondents may well do it on their smartphones.

7. Distribute Your Survey:

The part of the distribution is highly significant for getting worthy responses. Consider these methods:

Email: Use the survey to reach those people who subscribed to your email list and encourage them to participate. Customize your emails for better results.

Social Media: Post it on the social network where your target customers spend most of their time. Paid ads will help the organization to get to a larger audience.

Website Pop-ups: Share the survey with visitors of your website by integrating it into your site. Punctuality is highly recommended here, but it is essential not to interrupt them while they are browsing.

QR Codes: Run some of your advertisements offline complete with QR codes on flyers, transportation cards, product envelopes, etc.

8. Analyze the Results:

Once responses have come in, engage the statistical tools of your platform to analyze and pattern them. Look for:

• Frequency of open-ended response categories.

• Such measures as trends in the brand perception metrics such as trust, awareness, or loyalty.

• Variations from the response may be availed shortly due to feedback.

If you want to get even more specific, the data should be segmented by demographics to get insights into customers’ perceptions of your brand. This may help to provide insights to target specific markets for a product.

9. Share and Act on Insights:

Organize them into an appealing report to warrant attention. Emphasize a high-impact summary with a graphical representation of the most important charts and tables and a specific call to action in the management summary. Circulate the report among decision-makers to address issues to do with marketing plans, product development, or customer relations.

Conclusion

The other simple but effective strategy to help you achieve your branding goals is to design a no-code brand perception survey. If you follow these steps and use the proper instruments, you can get the idea of your audience, enhance your brand’s image, and build better relationships with your customers. Begin with the creation of your survey today and greatly advance on your road to better decision-making.