10 Creative Ways to Use Quizzes for Lead Generation

Quizzes are now the weapons for lead generation. Moreover, quizzes can also help grab interest and make people fill out your forms and provide pertinent information about themselves. Quizzes are a wonderful and unique way for you as a small business or a large company to interact with your audience and increase your list of leads. Below are ten unique ways that you can apply quizzes to increase the effectiveness of your lead generation plan.

1. Recommendation of Products of individual interest:

People like to think that we understand their preferences and give them recommendations based on that. Make one of the quizzes that will allow your audience to identify a product, which will fit their needs or preferences. For example, if you are selling skincare products you might create a quiz like “Which skincare routine should you incorporate?”

2. Assess Your Knowledge Quizzes:

The second type of CTA that you can create to encourage interaction in your post is the knowledge-based quizzes that are posted when you challenge your audience with questions that pertain to a certain field in which your business is in. For instance, a marketing agency will design a quiz such as the ‘How Much Do You Know About Social Media Marketing?’ After that, you can give them some recommendations depending on their score and then ask for their email to get more information or a “resource sheet”.

3. Personality Quizzes:

They always like to know more about themselves which is why personality quizzes are suited for promotion of lead generation. A quiz such as “What Kind of Entrepreneur Are You?” will not only entertain the user but also inform you about his behavior and tendencies. But to see their full results, encourage them to join through their email.

4. Trivia in Exchange for Prizes or Draws:

Make your quiz part of the contest. For example, create a quiz about your brand that tells the audience more about your products/ services and then a prize at the end. This not only encourages people to make calls but also to give their email addresses to stand a chance to win.

5. Customer Feedback Quizzes:

Sometimes surveys seem really unexciting but when you’re presented in the form of a quiz it’s cool. It can be a simple quiz similar to “How Would You Rate Your Experience with Our Product?" and the latter is a more interactive way of asking for feedback. Not only are you receiving intelligence, but you can obtain email addresses where you can direct people to where you can give them a little incentive such as a special discount they can get from the completion of the quiz.

6. Industry-Specific Quizzes:

Coming up with quizzes that are specific to the industry will help lead your audience to the information they need. For instance, the real estate agent may develop a quiz called “Is It Right Time to Buy/Sell Your House? Though the quiz is based on a set of questions about clients’ state at the present, it offers them tips regarding their future steps.

7. Fun Pop Culture Quizzes:

If your brand is laid-back, you may address some trends and come up with quizzes connected with popular topics. They include topics like ‘Which TV character matches your business style? A quiz. might not vary with your product directly but it captures the attention of your audience. After completion of the quiz, it is advisable to capture their email and or phone numbers to notify them of future quiz results or recommendations.

8. Assessment Quizzes:

Knowledge tests that determine how prepared a person is to perform a particular job are particularly useful. For instance, a fitness brand can present a quiz like “How prepared are you for the 10K run”. Depending on the answers submitted concerning a specific user’s fitness regimen. After the quiz is over, it is also possible to provide the user with information on how they can train better and enter the email to send them an individual workout schedule.

9. Interactive Poll Quizzes:

Thus, polls can be highly effective lead generation when used in conjunction with quizzes. For instance, one approach may involve inviting users to solve some silly quizzes, such as ‘What’s Your Go-To Coffee Order?’ and offering products that match the answers they provided. If you want to know their recommendations then you can ask them for their contacts.

10. Lead Qualifying Quizzes:

This kind of quiz assists the marketer in determining where his leads are in the buying process. For instance, the business consultant may come up with a quiz known as “How Ready is Your Business for Scaling?”. The quiz asks questions concerning business size, budget, and goals and dreams. When a quiz is completed present how close they are to scaling and what to do next if they have shared their email address.

Some Guidelines for Getting the Best from Quizzes

To benefit from quizzes as a lead-generation tool, keep these tips in mind:

• Keep it fun and engaging: Engaging quiz brings more sessions till completion.

• Don’t make it too long: Strive to develop 5-10 questions as students may quickly get bored with quizzes.

• Offer value: Ensure the results or the offer at the end of the advert are worth the while for anyone who takes their time to watch the advert.

• Follow-up: Once you gather email addresses, don’t forget to follow up with these visitors with appropriate content or products.

Conclusion:

It is often one of the most effective and engaging ways of generating leads that an organization can use. Not only do they offer value to your audience but also offer the ability to learn more about potential customers. If you apply any of these ten quiz ideas, then you will also increase the chances of more leads, as well as provide a great experience to your audience.

If you want to learn how to create engaging, lead generation quizzes, you should try Quizify. By using Quizify, it becomes pretty simple to design engaging quizzes that will assist in generating leads relevant to the site, it becomes pretty simple to design engaging quizzes that will assist in generating leads relevant to the site.